Through interviews with potential purchasers, focusing groups, and by observing similar products in use, researchers identify customer needs.
Identifying Customer Needs
Based on customers' needs and reviews of competitive products, the team establishes the target specifications of the prospective new product.
Establishing Target Specifications
Designers and engineers develop a number of product concepts to illustrate what types of products are both technically feasible and would best meets the requirements of the target specifications.
Generating Product Concepts
our working processin 3 steps
Great products are not simply designed, but instead they evolve over time through countless hours of research, analysis, design studies, engineering and prototyping efforts.
planning & strategy
Good concept development is crucial. During this stage, the needs of the target market must be identified.
design & develop
Is the process of creating a new product and refers to those activities involved in creating the styling.
test & deliver
Is a process that is used to ensure a certain level of quality in a product or service.